A guide to RFM Segmentation and visualization of the resulting segments — Catering to thousands of customers can be a handful — each customer can have their own needs and wants, and it would seem like a never-ending challenge to satisfy them all. This is where market segmentation can be beneficial. Market segmentation is defined as the separation of a group of…

A guide to creating a custom, automated visualization of repeat purchase behavior — Monitoring repeat purchase behavior is essential in ensuring a profitable retail or e-commerce business. Repeat customers generally spend more per purchase and are more likely to recommend the store or product to other customers, boosting new customer acquisition and revenue. Automated reporting dashboards help business owners and analysts get real-time…

A guide to designing effective, efficient, and engaging dashboards — These days, we have in our thumbs access to tons of data points about customers’ buying behaviors and habits. The real challenge posed to us as analysts and retail professionals is presenting this information in an effective, efficient, and engaging manner. Effective, as the analysis should ultimately address specific business…

Customer churn is one of the major issues that businesses face, and minimizing churn rates has a significant impact on revenues and bottom lines. Each customer lost often hurts profits, that’s why companies go to great lengths to keep them satisfied. This analysis shows how using customer action data can…